Tea with a purpose, written into our business.
Cool Tea Against Cruelty exists to reduce animal cruelty and advance animal welfare. It is more than a slogan. It is our social purpose, built into how we run our business and verified through our certification as a Social Traders Certified Social Enterprise.
To reduce animal cruelty and advance animal welfare by using 50% of business profits after each financial year to support activities, initiatives, and accredited animal protection organisations that directly support the prevention of animal cruelty.
Madolco Pty Ltd, trading as Cool Tea Against Cruelty
ABN 95 678 709 889 · ACN 678 709 889
Social Traders Certified Social Enterprise
Our purpose, in practice
To be certified as a social enterprise, a business has to meet three tests. Here is how Cool Tea meets each one.
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Primary social purpose
Animals come first
Our main reason for existing is to reduce animal cruelty and advance animal welfare. Everything we do as a business comes back to that purpose.
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Trading business
Built on great tea
We earn our income by selling tea, not by fundraising. The more our tea business grows, the more we can do for animals.
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Public benefit
Profits with a purpose
We reinvest an amount equal to 50% or more of our annual profits into our social purpose, so the benefit to animals outweighs private gain.
See where the 50% goes.
Meet the animal welfare organisations we have worked with, and the ones still to come.